Author
Ian Handler
Published · Updated
Ian Handler writes VeroQuote's guides.
Guides by Ian Handler
- How to buy insurance leads
A step-by-step guide: what to buy, where to buy it, how to test a vendor, and how to tell if it pays.
- Insurance lead generation for agents
Where new auto and home leads come from, what each method costs you in time and money, and who it fits.
- Exclusive vs. shared insurance leads
What each costs you in contact rate, cost per bound policy, and TCPA risk, plus the questions to ask any vendor.
- How to choose an insurance lead company
Who else gets the lead, where it came from, what proof comes with it, and what you can return.
- Cost per bound policy
The number that tells you if a lead source works, with a calculator that uses your own numbers.
- Buying leads as a captive agent
What Allstate, State Farm, and Farmers agents should check before buying from any outside vendor.
- Can you call aged insurance leads?
Consent, Do Not Call rules, revocations, and state laws to check before you dial an older lead.
- TCPA risk in purchased insurance leads
Who is liable when a bought lead's consent fails, three real cases, and what to ask your vendor.
- The one-to-one consent rule
What the FCC rule was, why it never took effect, and what consent a purchased lead still needs.
- TrustedForm vs. Jornaya LeadiD
What each one records about the form behind a lead, and how to check it yourself.
- How to check a TrustedForm certificate
What to compare against the lead you bought, how long a certificate lasts, and how to keep it.
Guides are general information, not legal advice. More about the company on the About page.
VeroQuote is a lead generation company. We are not an insurance company or agency and do not sell insurance.