Insurance leads

Aged auto and home insurance leads, 7 to 30 days old

Updated October 4, 2026

Shoppers who asked for an auto or home insurance quote in the last 7 to 30 days, ready for your dialer and your follow-up campaigns. Each record tells you whether it's exclusive or shared, and how many buyers had it before you.

What are aged leads?

An aged lead is a quote request that's past its realtime window. The shopper asked for a quote a week or more ago. Some have bought a policy since. Some are still shopping, or waiting for their renewal date.

Aged doesn't have to mean months old. Ours are 7 to 30 days old, and each record shows its exact age in lead_age_days.

Are aged leads worth it?

They can be, if you work them as follow-up instead of as fresh leads. Aged leads fit a dialer, a call floor with open hours, or a nurture campaign that runs for weeks. They don't fit an agent who wants one new shopper at a time. That's what realtime auto and realtime home leads are for.

Judge them the way you judge any source. Run a small batch, track contact rate, quotes, and binds, and work out your cost per bound policy.

Is an aged lead exclusive or shared, and how can I tell?

Our aged leads are a mix. Some are exclusive. Some are shared. You don't have to guess which, because every record carries two fields:

• exclusive: true if the lead is sold to you only.
• times_sold: how many buyers got the lead before you.

Route on them in your CRM or dialer. Put the exclusive ones first, and set your expectations for the rest.

Does an aged lead keep its original consent text and certificate?

Yes. Every aged lead carries the consent text from the original form, word for word. It also carries its TrustedForm certificate, Jornaya LeadiD, or both, with the time, IP address, device, and page URL of the original submission.

Read the consent text on the record before you dial, so you know who the shopper agreed to hear from and how. The record also flags numbers on the federal Do Not Call list, so you can decide how your dialer handles them. Honor every opt-out you receive. This is general information, not legal advice.

How do I work aged leads?

1. Call the newest first. Sort by lead_age_days and work down.
2. Open with what they asked for, and when. "You asked for a home insurance quote on the 12th. Are you still looking?" lands better than a cold pitch.
3. Use the renewal date. If renewal_date is weeks out, schedule the follow-up for just before it.
4. Plan several touches. Calls and texts over several days, within what the consent allows.
5. Track it like any source. Contact rate, quotes, and binds, kept apart from your realtime numbers.

What's in each aged lead?

The same record as a realtime lead, plus the age and sales history:

• Contact: name, phone, email, and full address.
• Current coverage: insured or not, carrier, months of continuous coverage, and renewal date.
• Auto: vehicles and drivers. Home: property type, year built, square feet, roof age, and home carrier.
• Consent record: the original consent text and token, with the time, IP address, device, and page URL.
• Checks: phone validity and line type, email deliverability, the 30-day duplicate check, the TCPA litigator scrub, and a federal Do Not Call flag.
• Aged fields: lead_age_days, exclusive, and times_sold.

See the full layout in the sample lead record.

What's available now

Aged inventory is new and limited. It builds from recent quote requests, so what we have depends on your states and lines. Tell us where you write, and we'll tell you what's available before you buy anything.

How delivery works

Pull aged leads by API or download a CSV. They can also post to your system by HTTPS, webhook, or email, the same way realtime leads do. It works with anything that accepts a webhook or a lead email: AgencyZoom, HubSpot, Salesforce, Zapier, and most dialers.

You pay from a prepaid balance, charged per delivered lead. No contract. Stop any time.

Start with a test batch

Tell us your states, auto or home, and how many leads your team can work. We reply within one business day with a sample record, the field spec, your pricing, and what aged inventory we have for your area. You approve a small test batch. No contract. Request a test batch.

For how aged and realtime leads fit together, see auto and home insurance leads.

VeroQuote is a lead generation company. We are not an insurance company or agency and do not sell insurance.